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By accessing and using our website or other services, you are agreeing to the terms of this policy and our privacy policy. Please do read this cookie policy and our privacy policy carefully so you know what we are doing with your information.

This information complies not only with all the International and European standards, but also with the Italian Privacy Code Act – d.lgs. 196/2003 -, in particular with Art.13.

We may update this cookie policy from time to time and will post any changes on our website at www.mytoursinrome.com, so it’s a good idea to come back occasionally and read through it again. This cookie policy was last updated on 26 May 2015.

What are cookies?

Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other devices such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).

Cookies are created when you visit a website or other service that uses cookies. Cookies are commonly used to help the user’s browsing experience and provide more information about the user’s experience and interests. This information is generally used to make content, services and advertising more relevant and useful during future visits.

For more details about cookies and details of how to delete and disable cookies you can visit www.aboutcookies.org and also see our section on more information and turning cookies off below.

How does My Tours in Rome use cookies?

Our website uses cookies to to provide increased functionality when you are using our services. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website and our services.

Unless you have adjusted your browser settings (where possible) to refuse cookies, our systems will issue cookies as soon as you visit our website or access other services. If you have switched off cookies then some of the functionality of our services may not be available to you.

The cookies that we use on our website only collect anonymous information to optimise our services, and do not collect personal information.

Please note that not all the cookies on our sites are set by us.

What cookies are on the My Tours in Rome website?

The cookies on our website fall into the following category: (1) functional and analytical cookies

Functional and analytical cookies

Analytical cookies

Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website.

Functional cookies

Functional cookies relate to the functionality of our website and allow us to improve the service we offer to you through our website, for example:

– by allowing you to carry information across pages of our website to avoid you having to re-enter information;

– to allow you to access stored information if you have registered with us.

What functional and analytical cookies do we use?

We have set out below the main functional and analytical cookies that we use: Tracking Cookies

Tracking cookies allow us to see how visitors move around our website when they are using it, and allow us to record which content viewers view and are interested in. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for and by tracking the success of advertising campaigns on our website.

We have set out below an example of some of the tracking cookies that we use:

Google Analytics

Function: Used to monitor traffic to the website and collect high-level statistical data (no personal information) about users

Cookies employed:

  • __utma – This cookie helps us determine the number of unique visitors to our website.
  • __utmb – We use this Google Analytics cookie to help us to record the length of individual sessions from our users on our website. Each time you move to a new page within our website within 30 minutes of arriving the cookie updates so that we know that you are still actively using our website within a single session.
  • __utmc – Similar to _utmb, we use this Google Analytics cookie to help us record the length of individual sessions on our website.
  • __utmz – This cookie helps us determine the referral method for people visiting our website. This helps us to analyse the traffic arriving at our website and to determine which are the most popular routes (e.g. direct, search engine search, email link).


Function: Used to give users options to share pages on the site through e-mail or social media channels.

Cookies employed:

  • Uvc
  • Uid
  • Psc
  • Uit
  • Di
  • Dt
  • Loc
  • Sess (adnxs.com)
  • Uuid2 (adnxs.com)
  • Ck (Go.affec.tv)
  • Oo (go.affec.tv)
  • OAX (mookie1.com)
  • Id (mookie1.com)
  • Mdata (mookie1.com)
  • A3 (serving-sys.com)
  • B4 (serving-sys.com)
  • U2 (serving-sys.com)
  • _mpush (xgraph.net)
  • _xgcid (xgraph.net)
  • _xguid (xgraph.net)
  • UID (Tynt.com)

More information about each AddThis cookie can be found on the AddThis website http://support.addthis.com/customer/portal/questions/327365-cookie-audit

Where can I find more information about cookies, and how do I turn cookies off or delete cookies?

Find out more about cookies including how to disable/enable and delete them at the following website www.aboutcookies.org.

You can block most cookies (except for Flash cookies) by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our sites, or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our website.

You can opt-out of receiving cookies from a range of ad servers (including, among others, Doubleclick, Videology, AudienceScience, Flashtalking and Microsoft) by visiting www.youronlinechoices.com and following the instructions provided.

Generally you can’t delete Flash cookies (also known as local shared objects) with browser controls, but Adobe’s website at www.adobe.com provides information on how to delete or disable Flash cookies.

If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.

Contact us

Our full details are set out in our privacy policy. You can email us with any questions, queries or complaints at info@www.mytoursinrome.com.

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